Mầm Distillery Appears at THAIFEX 2026

Mầm Distillery officially participates in THAIFEX Anuga Asia 2026 , one of the largest and most influential international trade exhibitions in the food and beverage industry across Asia. The event takes place from May 26 to May 30, 2026 at the IMPACT Exhibition and Convention Center in Bangkok, Thailand, bringing together thousands of brands, importers, distributors, and F&B professionals from around the world.

Mầm Distillery’s presence at THAIFEX 2026 marks another important milestone in its journey to bring spirits crafted from Vietnamese agricultural ingredients closer to the international market. Following its achievements at major international spirits competitions, this exhibition continues to provide an opportunity for the brand to further introduce its development philosophy, product quality, and the cultural stories behind each spirit collection.

From the very beginning, Mầm Distillery chose a different path: developing fruit spirits and craft spirits made from Vietnamese agricultural produce. Rather than focusing on flavor profiles already familiar to the global market, the brand explores the unique characteristics of local ingredients — from highland fruits of Northern Vietnam to the citrus varieties of the Mekong Delta — creating a portfolio of flavors with a distinctly Vietnamese identity.

Many of Mầm Distillery’s products are developed from seasonal signature ingredients such as Mộc Châu apricot, Yên Bái wild apple, Mekong Delta key lime, and other aromatic tropical fruits. A defining principle throughout the product development process is preserving the original flavor structure of the fruit itself: its natural acidity, distinctive aromatic layers, and balanced finish. This allows each bottle to offer not only an enjoyable tasting experience, but also a more modern and approachable expression of Vietnam’s regional ingredients and local identity.

Ahead of THAIFEX 2026, Mầm Distillery has also achieved notable recognition on the international stage. Several of the brand’s signature products have received awards at prestigious competitions such as the Concours International de Lyon and the London Spirits Competition. These achievements represent not only recognition of product quality, but also highlight the growing potential of Vietnamese agricultural-based spirits within international standards.

As the global beverage market increasingly values products with transparent origins, strong local identity, and meaningful cultural stories, Mầm Distillery’s participation at THAIFEX reflects the evolving direction of the modern spirits industry. Today’s consumers are not only searching for products with exceptional taste, but are also paying closer attention to ingredients, production methods, and the identity behind each brand.

For Mầm Distillery, every bottle tells a different story about the land, climate, and people of Vietnam. That is also why the brand continues to preserve the spirit of “Vietnamese Craft Fermentation” throughout its entire product philosophy — from raw ingredients and flavor structure to the way the brand presents itself on the international market.

Participating in THAIFEX 2026 not only opens opportunities to connect with international partners across the F&B industry, but also marks another step forward in bringing Vietnamese spirits further onto the global map. It is also an opportunity for Mầm Distillery to reinforce its position as a modern Vietnamese craft spirits brand — one with a distinct identity while still meeting the increasingly demanding standards of the global market.