ABOUT US

Established in the early 2010s, MẦM DISTILLERY is a spirits line by Golden Bark JSC (VCV), headquartered in Vinh Quang Town, Hoàng Su Phì District, Hà Giang Province.

MẦM’s Mission

At Mầm Distillery, we pursue the highest values of quality and creativity, built upon the rich cultural heritage of Vietnam. These principles and core values guide every action of our brand.

Preserving and cultivating local fruit varieties: We search for, safeguard, and expand indigenous fruit varieties across provinces and regions throughout the country.

Creating the essence & colors of Vietnam collection from fruits: In collaboration with local communities, we develop organic fruit-growing areas, supporting cultivation, harvesting, and sustainable livelihoods.

Elevating the value of Vietnamese spirits: We craft premium floral and fruit-based spirits with a diverse range of more than 20 unique fruit ingredients.

Delivering the best customer experience: From product quality to fair, accessible pricing.

Rooting each product in Vietnamese culture and creativity: Beyond pure enjoyment, every Mầm Distillery creation carries a message of innovation and cultural storytelling.

2022 – 2025

To become a leading producer of fruit-based spirits, offering a diverse portfolio of products and expanding distribution channels nationwide; while continuously seeking and planning the development of new fruit-growing regions in collaboration with local farmers.

OUR VISION 2025 – 2027

To become Vietnam’s leading producer of authentic fruit-based spirits, offering a diverse range of products and strictly managing clean ingredient sourcing. Expand to a network of up to 1,500 outlets. Build and operate distilleries to craft high-quality spirits. Make tasting MẦM spirits a harmonious part of the Vietnamese culinary experience. And bring our spirits to international markets.

2028 – 2030

To become a representative of Vietnam’s fruit spirits industry with a distinctive character celebrating local cultural heritage while embracing creative trends; reaching a diverse audience both domestically and internationally, especially younger consumers. Additionally, the brand aims to export its products to multiple countries worldwide.

Our Core Values

Each bottle of MẦM carries a story of love for the country and national pride—a whisper filled with passion, a gentle touch awakening the senses to fully savor the joy in every sip. We don’t chase short-term market trends. MẦM operates with a higher mission—to preserve the essence of Vietnam’s land and nature, cherish every fruit, and share the finest local produce with the world, spreading Vietnam’s image far and wide.

To achieve this, MẦM’s values are built on three solid principles that distinguish the brand and ensure its sustainability:

  • Integrity: MẦM Distillery upholds strict standards and honesty in every stage of production—from sourcing ingredients to distilling in our facilities—delivering quality to our consumers.

  • Community Responsibility: We collaborate with local farmers to create sustainable value chains, ensuring a market for native fruit varieties and fair income for growers.

  • Creativity & Respect for Tradition: This is reflected in our application of modern methods in production, crafting unique flavor profiles while honoring the identity of local fruits.

our brand story

At MẦM Distillery, we cherish every ripe fruit. Each batch of spirits is the culmination of time, patience, and meticulous distillation artistry. Through months of maceration and careful purification, every drop becomes pure, preserving the soul of each fruit. And when you savor a sip, it is more than flavor, it is a cultural story, the essence of sunlit orchards, and the dedication of hands that nurture and craft.

With a portfolio of over 20 flavors made from native Vietnamese fruits and flowers, MẦM Distillery leads the market in technical expertise and production methods, affirming its premium position while sending a powerful message: Vietnamese essence & colors can resonate far and wide not only across Vietnam but also on the international stage.

Our Journey

2025

As of now, MẦM has introduced more than 20 product lines to the market and partnered with over 500 major and minor distributors nationwide. A new distillery has been built to meet growing demand and enhance the brand’s production capacity.

2024

The brand continued to expand its product range, fulfilled significant OEM orders, and upgraded its production facilities with new equipment to serve the growing market demand.

2023

After navigating two challenging years of COVID-19, MẦM Distillery continued to grow, launching new product lines and expanding its network of partners.

2022

With over 10 years of operation, MẦM has launched more than 10 fruit-based spirit products to the market.

2010

From a small local bar, the idea of creating an authentic Vietnamese spirits brand was born, with the desire to bring the finest produce from across Vietnam to the capital.

Our Achievements

GOLD MEDAL – COUNCOURS INTERNATIONAL DE LYON

MẦM Distillery’s Eau De Vie de Jujube has won the Gold Medal

in the Best Spirits category.

ISO QUALITY CERTIFICATION

All products from MẦM Distillery have passed quality inspections and are certified to ISO standards.

Press Coverage
TINH HOA MEN SẮC VIỆT TỎA SÁNG
TẠI SÂN CHƠI TOÀN CẦU

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RẠNG RỠ MEN SẮC VIỆT
TRÊN TRƯỜNG QUỐC TẾ
THƯƠNG HIỆU THỔI HỒN VĂN HÓA BẰNG CÂU CHUYỆN NÔNG SẢN VIỆT

Our Customers’ Feedback

Đỗ Trung Dũng

Office Worker

As a regular at MẦM, now whenever there’s a gathering, I only buy MẦM.

Chi Nguyễn

Office Worker

MẦM is very smooth and easy to drink compared to others I’ve tried. Thank you for such a quality product!

Phương Vy Nguyễn

Office Worker

I discovered MẦM online and decided to try it. It smelled great and tasted good. Even though I usually can’t drink much alcohol, I could enjoy a little more of MẦM than usual without getting a headache.

Nam Nguyễn 

Office Worker

I really like the Ruddy Face Apricot Liqueur—it has a gentle sweet-and-sour taste, easy to drink, and smooth without giving a headache.

Nga Đàm

Restaurant Owner

A friend recommended MẦM to me and I was really impressed with the flavors of Apricot and Kaffir Lime.

Hằng Nguyễn

Business Manager

MẦM is fragrant and comes in a variety of flavors. I often buy it as gifts for my partners.

Liên Nguyễn

Editor

I’ve been drinking MẦM for a few years now, and every time our girls’ gatherings happen, we always buy it. It’s so easy to drink.

Daniel Nguyễn

Software Developer

MẦM is easy to drink with beautiful packaging. It’s been a long time since I’ve seen such a quality Vietnamese spirit.

Sơn Phạm

Sales Staff

I often buy MẦM as gifts for partners during business trips. Being a regular customer, I fully support the brand.

Counterparts

ANNAM GOURMET

A well-known retail chain specializing in premium imported and local food products.

HOANG AN NHIEN GROUP

A corporation that owns a chain of bar and pub venues in Vietnam with many years of experience.

MENAS MALL

A shopping mall located right next to Tan Son Nhat Airport, with stores designed in a boutique style.

QUÁN NHẬU TỰ DO

A large beer hall chain with more than 15 venues spread across downtown Hanoi, covering a total area of up to 15,000 square meters.

MÂY LANG THANG
A live band stage model with a series of events across all three regions, in collaboration with a lineup of renowned artists.

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Partner with Mầm Distillery



    Sustainable Partnership, Revenue Growth, and Elevating the Value of Vietnamese Agriculture

    With a commitment to long-term partnership, support, and sustainable development, Mầm Distillery is delighted to collaborate with brands that share the same values and vision. Together, we aim to create meaningful results in business while also contributing to the promotion of Vietnamese cultural values.

    As a brand built on core principles of transparency, creativity, and respect for tradition, we are always ready to partner with those who share the same philosophy and mission.

    With our promise of uncompromising quality, Mầm Distillery offers diverse opportunities for collaboration: from developing customized products to joint marketing programs and brand events.

    Let’s work together to create lasting value and elevate Vietnamese brands on the international stage.